The ¥40 billion ($351 million U.S.) collaboration built for Universal Studios Japan in Osaka is similar in scale to Universal's investment in the Harry Potter franchise. The partnership, announced in May 2015 and detailed the next year, would use Mario and other Nintendo franchises as themes in the dedicated areas of Universal theme parks. 3 Attractions (Universal Studios Japan)įollowing several years of declining gaming revenue and console market share, Nintendo sought avenues to leverage and develop its intellectual properties, entering into a theme park partnership with Universal Parks & Resorts.Mario creator and Nintendo creative fellow Shigeru Miyamoto was heavily involved in the design and construction of the land and its attractions. Super Nintendo World is currently under construction at Universal Studios Hollywood and will also be built as a section of Universal's Epic Universe. Following several delays due to the COVID-19 pandemic the land had its grand opening at Universal Studios Japan on March 18, 2021. Construction began on the Universal Studios Japan area in June 2017.
A result of a partnership between Nintendo and Universal Parks and Resorts, the area is based on Nintendo video game franchises, primarily the Mario franchise and its various sub-series.Ī creative partnership between Nintendo and Universal was first announced in May 2015, with construction of a dedicated Nintendo-themed area confirmed for Universal Studios Japan and both American locations the following year. Super Nintendo World is a themed area at Universal Studios Japan, and under construction at Universal Studios Hollywood, Universal Studios Singapore, and the upcoming Universal's Epic Universe at Universal Orlando Resort.
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